Saturday, September 12, 2009

My Marketing Strategy

Aside from the drama in my personal life (see previous post), my marketing efforts for site traffic appear to be improving quite rapidly. I am slowly gathering signups for my ecourse "Profit Generating Ideas For Your Website".

My biggest three efforts have been free mailing lists, article writing and setting up a Google Adwords campaign.

The most successful traffic drivers to my sites are two of the free mailing lists. As I'm not working, I figure I can trade time easier than I can trade money, so I'm spending time clicking ads and gathering credits. The amount of traffic to my site is worth it until I start making a bit more money to fund superior traffic options.

I've found with the PLR content I purchased and have downloaded, that article writing is a breeze. I can totally rewrite a 750 word article in 15-20 minutes and have been writing up to 8 a day. I submitted all ten (the initial hurdle) to EzineArticles and have been waiting almost a fortnight for them to get around to reviewing 6 of them.

Today I decided to take one out and re-edit it, but now I am getting an error on their page saying that there is a problem and the website can't submit it. Maybe its because I've used up all my bandwidth with my ISP this month and have been throttled back to 64K for a week (OUCH!) It's the first time I've ever done it.

They sent me an email telling me an article had a problem (this is 10 days ago) and to contact them. I did. They never replied. I worked out the issue myself and fixed the article.

I sent some articles to Article Base, but again, they are so slow to approve them.

The majority of my articles are going to GoArticles.com, but their response/read rate is terribly low compared to the four articles I have live at EzineArticles.com
See articles I've written at GoArticles.com

I've found some ezine publishers willing to accept my articles for consideration. Their lists are quite small 2500-5000 or so, but it's still a chance to get targeted traffic.

I spent many hours researching keywords on Google and Wordtracker to find a whole plethora of keywords that not many people are using, yet thousands are searching for them each month. It's too early to see what's happening there yet as I've only had it up for 24 hours.

In doing my keyword research, I found 4 niches, related to ebooks that I want to add to my site too.

I've also learned in the last 24 hours about pinging, so I'm going to be trying that out. I'll write an article or two on what I've learned.

Looking around, I realise I want to add a membership site to my website too, I found that I have a dozen content management systems available to me through open source on my webhost (justhost.com - which is really cheap and so far very reliable). I also found a free 'lite' version online because I just can't get my head around Joomla just yet)

It's been a busy, busy week.

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